The UK is Ireland’s biggest export market and despite the short-term effects of the referendum vote and longer-term uncertainty, Irish SMEs active in the UK remain confident about maintaining their presence.
Enterprise Ireland have conducted a number of case studies with the companies we work with in the UK, to demonstrate how they are responding. One such company is Profitero- a platform which monitors what shoppers see and buy online, providing real-time e-commerce analytics, insights and strategic recommendations to global consumer brand manufacturers and retailers. Their clients include General Mills, L’Oréal, Beiersdorf, Ikea, Waitrose and Morrisons.
We spoke to Profitero’s Daniel King, who reiterated the ongoing importance of the UK Market to their company, saying that “The UK is a G8 country and it’s a dominant force in anything to do with online, digital, media and technology and that’s not going to fundamentally change.” King thinks that the result of the referendum will not have a big impact on Profitero’s business, and has “complete faith that people will continue to do business as they have done”. You can read the full case study here.
If you are concerned about the referendum and the effects it could have on your business, Enterprise Ireland have numerous resources for Irish companies. We have established a helpline on +353 1 7272727 where our UK Export Helpdesk team will try to answer your queries. You can also email your query to the team on UKExportHelp@enterprise-ireland.com For more information on the referendum and how it affects Irish business, see www.enterprise-ireland.com/en/UK-Export-Help/